sábado, 4 de setembro de 2010

Hotels Website localization crosses language barriers

32% of internet users around the world are non-native English speakers. With access to the internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website localization breaks linguistic barriers and opens doors to all the continents.

English is no longer the international language but one of many including French, Spanish, German , Chinese. Etc. …With a great number of hotels now realising the benefits of website localization, there are more pages in foreign languages than ever before. This means if your hotel´s site has not undergone the localization process yet, it will be playing catch up in the future.

Website localization builds your hotel´s credibility

If your hotel only has a site in English and the other next door in all major languages, which one will gain more credibility? Localization of your website demonstrates that you are a truly international player. In addition, through localization it shows that you understand, value and have respect for that particular country or region.